CPM / CPC / CPA Calculator
Make sense of ad-platform reports: enter any values, get the rest.
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Enable JavaScript to use the interactive CPM / CPC / CPA Calculator. The input fields and calculations run in your browser.
How it works
CPM = cost ÷ impressions × 1000 · CPC = cost ÷ clicks · CPA = cost ÷ conversions · CTR = clicks ÷ impressions × 100.